Social media sites play a major role in increasing false information it may be for a profitable business, generating advertising revenue for publishers who create and publish stories that go viral. The more clicks a story gets, the more money online publishers make through advertising revenue and for many publishers' social media is an ideal platform to share content and drive web traffic. Artificial Intelligence (AI) now enables the mass creation of what is known as "Deepfakes" -- creating synthetic videos that closely resemble real videos. Deepfakes are fake videos created using digital software, machine learning and face-swapping. They are computer-created artificial videos in which images are combined to create new footage that depicts events, statements and actions that never actually happened.